Sample Survey Questions

DEMOGRAPHICS

How old are you in years?

  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • . . .
  • 86 or older

What gender do you identify as?

  • Male
  • Female
  • Trans Male/Trans Man
  • Trans Female/Trans Woman
  • Genderqueer/Gender Nonconforming
  • Different Identity

What sex were you assigned at birth, such as on an original birth certificate?

  • Male
  • Female

Do you consider yourself Hispanic/Latino or not Hispanic/Latino?

  • Hispanic/Latino
  • Not Hispanic/Latino

Which of the following racial designations best describes you? More than one choice is acceptable.

  • American Indian or Alaska Native
  • Asian
  • Black or African American
  • Native Hawaiian or Other Pacific Islander
  • White
  • Two or more races
  • Non-Resident Alien (of any race or ethnicity)
  • Race unknown

What is your sexual orientation?

  • Heterosexual or straight
  • Gay
  • Lesbian
  • Bisexual
  • Not listed above (please specify):  __________

What is your relationship status?

  • Single
  • Married
  • Divorced
  • Dating
  • Long-term committed relationship, unmarried 
  • Other: _________

What is the highest level of education have you completed?

  • Less than high school diploma or equivalent
  • High school diploma or equivalent 
  • Technical Certificate
  • Some college coursework, but no degree 
  • Associate degree
  • Bachelor’s Degree
  • Master’s Degree
  • Doctoral Degree

What political party do you align with?

  • Republican Party
  • Democratic Party
  • Libertarian Party
  • Green Party
  • Alliance Party
  • Independent
  • Unaffiliated 
  • Other: __________

What religious beliefs do you align with?

  • Christianity
    • Protestant
    • Catholic
    • Mormon
    • Orthodox Christian
  • Unaffiliated
  • Atheist
  • Agnostic
  • Jewish
  • Muslim
  • Hindu 
  • Buddhist 
  • Other: __________

What is your general income level?

  • Less than $20,000
  • $20,000 to $49,999
  • $45,000 to $139,999
  • $140,000 to $149,999
  • $150,000 to $199,999
  • $200,000+

What best describes your current employment status?

  • Student
  • Unemployed, looking for work 
  • Unemployed, not looking for work 
  • Part-Time Employment (1-39 hours per week), hourly wage
  • Part-Time Employment (1-39 hours per week), salaried wage
  • Full-Time Employment (40+ hours per week), hourly wage
  • Full-Time Employment (40+ hours per week), salaried wage
  • Self-Employed
  • Retired
  • Disable, unable to work

What best describes your current, primary occupation?

  • Student: Undergraduate
  • Student: Graduate
  • Oil and natural gas occupations
  • Wind and solar power occupations
  • Farming and ranching occupations
  • Wildlife, fishing and forestry occupations
  • Computer and technology occupations
  • Education occupations (teacher, administrator, paraprofessional, librarian, etc.)
  • Law enforcement occupations (police, sheriff, etc.)
  • Health and medical occupations (CNA, nursing, physical therapist, etc.)
  • Emergency services occupations (dispatcher, EMT, firefighter, etc.)
  • Retail occupations
  • Manufacturing occupations
  • Automotive sales occupations
  • Automotive repair occupations
  • Legal services occupations (lawyer, judge, attorney, paralegal, law clerk, etc.)
  • Governmental occupations (city administrator, county clerk, mayor, etc.)
  • Architecture and engineering occupations
  • Farm sales/repairs occupations (equipment dealer, etc.)
  • Insurance occupations
  • Real estate occupations (agent, broker, etc.)
  • Accounting occupations
  • Banking occupations (teller, branch president, etc.)
  • Construction and extraction occupations
  • Community and social service occupations
  • Plumbing, heating and air occupations
  • Electrician occupations 
  • Not Applicable
  • Other: _________

How did you come to participate in this survey?

  • Via Social Media
  • Direct Mail or Email
  • Personal Recruitment by the Researcher
  • Other: ___________

MEDIA USE QUESTIONS

On a scale of 1 to 5 with 1 being “never” and 5 being “hourly,” how often do you consume news and information from media outlets?

Never    1    2    3    4    5    Hourly

Where do you get the most of your news and information?

  • FM Radio
  • AM Radio
  • Podcasts
  • Local/Antenna Television
  • Cable/Satellite Television 
  • Streaming Television
  • Daily Newspapers
  • Weekly Newspapers
  • Monthly Magazines
  • Quarterly Magazines
  • News Outlet Websites
  • Social Media

Of the following options, which cable television news outlet do you feel is the most reliable?

  • CNN
  • Fox News
  • MSNBC
  • Newsmax TV
  • NewsNation
  • Blaze TV
  • Free Speech TV
  • RFD-TV
  • CNBC
  • Bloomberg Television
  • Newsy
  • Fox Business Network
  • One America News Network (OANN)
  • InfoWars
  • BBC World News

Of the following options, which cable television news outlet do (or would) you watch the most?

  • CNN
  • Fox News
  • MSNBC
  • Newsmax TV
  • NewsNation
  • Blaze TV
  • Free Speech TV
  • RFD-TV
  • CNBC
  • Bloomberg Television
  • Newsy
  • Fox Business Network
  • One America News Network (OANN)
  • InfoWars
  • BBC World News

Do you regularly watch local news broadcasts from local affiliates/channels of CBS, ABC, NBC, or PBS?

  • Yes
  • No
  • Sometimes

What social media platforms do you use? Check all that apply.

  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • Snapchat
  • Pinterest
  • YouTube
  • Reddit
  • LinkedIn
  • WhatsApp
  • Other: ___________
  • None of the Above

On a scale of 1 to 5 with 1 being “never” and 5 being “hourly,” how often do you look at social media?

Never    1    2    3    4    5    Hourly

What social media platform do you use the most?

  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • Snapchat
  • Pinterest
  • YouTube
  • Reddit
  • LinkedIn
  • WhatsApp
  • Other: ___________
  • None of the Above

When on social media, what is your primary purpose for using the platform?

  • Posting/creating content
  • Selling items
  • Marketing purposes (self-promotion or business promotion)
  • Building and/or maintaining relationships
  • Consuming news and information
  • Entertainment
  • General communication
  • Other: ________________

On a scale of 1 to 5 with 1 being “never” and 5 being “often,” how often do you consume news and information on social media?

            Never    1    2    3    4    5    Often

Regardless of the medium (print product, radio or television broadcast, or social media), what type of news and information do you seek out the most?

  • Local news/information
  • State news/information
  • National news/information
  • Professional sports news/information
  • Political news/information
  • Entertainment news/information
  • Weather news/information
  • Business/stock news/information
  • Agricultural (farming, livestock, etc.) news/information
  • Energy sector (oil, gas, solar, wind, etc.) news/information
  • Other: _________________

On a scale of 1 to 5 with 1 being “none at all” and 5 being “extremely,” how often does the news reported by the media feel important to your everyday life?

None At All    1    2    3    4    5    Extremely

On a scale of 1 to 5 with 1 being “never” and 5 being “all the time,” how often do you think the news media misses the important stories?

Never    1    2    3    4    5    All The Time

On a scale of 1 to 5 with 1 being “all the time” and 5 being “never,” how often do you see local journalists or reporters in your community talking to community members?

All The Time    1    2    3    4    5    Never

On a scale of 1 to 5 with 1 being “all the time” and 5 being “never,” how often do you see local journalists or reporters in your community covering community events?

All The Time    1    2    3    4    5    Never

Do you wish local journalists or reporters would work with the community (develop story ideas, contribute content of articles or photos, take part in focus groups, etc.) to provide more news of local importance?

  • Yes
  • No
  • Maybe
  • I Don’t Know

If given the opportunity to work with local journalists or reporters (develop story ideas, contribute content of articles or photos, take part in focus groups, etc.) to provide more news of local importance, would you do so?

Yes

No

Maybe

I Don’t Know

NEWS TRUST & MIS/DISINFORMATION QUESTIONS

Please provide the year you were born in.

__________________

On a scale of 1 to 5 with 1 being “extremely” and 5 being “none,” how would you rank your trust in the news media and journalists in general?

Extremely    1    2    3    4    5    None

On a scale of 1 to 5 with 1 being “none” and 5 being “extremely,” how would you rank your trust in the national news media and journalists?

None    1    2    3    4    5    Extremely

On a scale of 1 to 5 with 1 being “extremely” and 5 being “none,” how would you rank your trust in the local news media and journalists?

Extremely    1    2    3    4    5    None

On a scale of 1 to 5 with 1 being “an extreme amount” and 5 being “none,” how much misinformation or disinformation is present on social media?

An Extreme Amount    1    2    3    4    5    None

On a scale of 1 to 5 with 1 being “an extreme amount” and 5 being “none,” how much misinformation or disinformation is present on the television?

An Extreme Amount   1    2    3    4    5    None

On a scale of 1 to 5 with 1 being “none” and 5 being “an extreme amount,” how much misinformation or disinformation is present on the radio?

None    1    2    3    4    5    An Extreme Amount

On a scale of 1 to 5 with 1 being “none” and 5 being “an extreme amount,” how much misinformation or disinformation is present in printed news products such as newspapers and magazines?

None   1    2    3    4    5    An Extreme Amount

On a scale of 1 to 5 with 1 being “strongly disagree” and 5 being “strongly agree,” rank how much you agree with the following statement: “The press is the enemy of the people.”

Strongly Disagree    1    2    3    4    5    Strongly Agree

Of the following options, which cable television news outlet do you feel spreads the most misinformation or disinformation?

  • CNN
  • Fox News
  • MSNBC
  • Newsmax TV
  • NewsNation
  • Blaze TV
  • Free Speech TV
  • RFD-TV
  • CNBC
  • Bloomberg Television
  • Newsy
  • Fox Business Network
  • One America News Network (OANN)
  • InfoWars
  • BBC World News

Of the following options, which cable television news outlet do you feel spreads the least misinformation or disinformation?

  • CNN
  • Fox News
  • MSNBC
  • Newsmax TV
  • NewsNation
  • Blaze TV
  • Free Speech TV
  • RFD-TV
  • CNBC
  • Bloomberg Television
  • Newsy
  • Fox Business Network
  • One America News Network (OANN)
  • InfoWars
  • BBC World News

On a scale of 1 to 5 with 1 being “none whatsoever” and 5 being “extremely so,” do you feel that misinformation and disinformation are a problem in society?

None Whatsoever    1    2    3    4    5    Extremely So

Using a scale of 1 to 5 with 1 being “strongly disagree” and 5 being “strongly agree,” rank your reaction to the following statement: “Aliens are real. They landed in Roswell, New Mexico, and Area 51 contains evidence that the government is hiding from us.”

Strongly Disagree    1    2    3    4    5    Strongly Agree

Using a scale of 1 to 5 with 1 being “strongly disagree” and 5 being “strongly agree,” rank your reaction to the following statement: “No one has ever landed on the moon. The moon landing was faked and filmed on a soundstage in Hollywood.”

Strongly Disagree    1    2    3    4    5    Strongly Agree

Using a scale of 1 to 5 with 1 being “strongly agree” and 5 being “strongly disagree,” rank your reaction to the following statement: “Lee Harvey Oswald did not act alone in President John F. Kennedy’s assassination.”

Strongly Agree    1    2    3    4    5    Strongly Disagree

Using a scale of 1 to 5 with 1 being “strongly agree” and 5 being “strongly disagree,” rank your reaction to the following statement: “President Barack Obama was not born in the United States.”

Strongly Agree    1    2    3    4    5    Strongly Disagree

Using a scale of 1 to 5 with 1 being “strongly disagree” and 5 being “strongly agree,” rank your reaction to the following statement: “Donald Trump won the 2020 United States presidential election.”

Strongly Disagree    1    2    3    4    5    Strongly Agree

Using a scale of 1 to 5 with 1 being “strongly agree” and 5 being “strongly disagree,” rank your reaction to the following statement: “Birds aren’t real. They are surveillance drones for the United States government.”

Strongly Agree    1    2    3    4    5    Strongly Disagree

On a scale of 1 to 5 with 1 being “not at all” and 5 being “extremely,” how important do you feel journalism is to society?

Not At All    1    2    3    4    5    Extremely

On a scale of 1 to 5 with 1 being “not at all” and 5 being “extremely,” how relevant do you feel national journalism is to your daily life?

Not At All    1    2    3    4    5    Extremely

On a scale of 1 to 5 with 1 being “not at all” and 5 being “extremely,” how relevant do you feel local/community journalism is to your daily life?

Not At All    1    2    3    4    5    Extremely

SOCIAL & CIVIC ENGAGEMENT QUESTIONS

How frequently do you vote?

  • In every election, both national and local
  • Only in national elections
  • Only in local elections
  • Only in presidential election years
  • Most of the time
  • Some of the time
  • Only when an issue important to me is on the ballot
  • Never

Have you ever run for an elected office (board of education, county commission, city council, state legislature, etc.)?

  • Yes
  • No

Have you ever held an elected office (board of education, county commission, city council, state legislature, etc.)?

  • Yes
  • No

Who did you vote for in the 2012 Presidential Election?

  • Mitt Romney and Paul Ryan (Republican Party)
  • Barack Obama and Joe Biden (Democratic Party)
  • Gary Johnson and Jim Gray (Libertarian Party)
  • Jill Stein and Cheri Honkala (Green Party)
  • Virgil Goode and Jim Clymer (Constitution Party)
  • Rocky Anderson and Luis J. Rodriguez (Justice Party)
  • Other: _____________
  • Did not vote

Who did you vote for in the 2016 Presidential Election?

  • Donald Trump and Mike Pence (Republican Party)
  • Hillary Clinton and Tim Kaine (Democratic Party)
  • Gary Johnson and Bill Weld (Libertarian Party)
  • Jill Stein and Ajamu Baraka (Green Party)
  • Darrell Castle and Scott Bradley (Constitution Party)
  • Evan McMullin and Mindy Finn (Independent Ticket)
  • Other: ______________
  • Did not vote

Who did you vote for in the 2020 Presidential Election?

  • Donald Trump and Mike Pence (Republican)
  • Joe Biden and Kamala Harris (Democratic Party)
  • Jo Jorgensen and Spike Cohen (Libertarian Party)
  • Howie Hawkins and Angela Walker (Green Party)
  • Don Blankenship and William Mohr (Constitution Party)
  • Other: ______________
  • Did not vote

Did you vote “yes” or “no” on the Kansas Constitutional Amendment referred to as “Value Them Both” that sought to overturn the Kansas Supreme Court’s ruling that abortion was legal because of ideas of bodily autonomy?

  • Yes
  • No
  • Did not vote

On a scale of 1 to 5 with 1 being “none” and 5 being “extreme,” how would you rank your level of trust in politicians?

None   1    2    3    4    5    Extreme

On a scale of 1 to 5 with 1 being “extreme” and 5 being “none,” how would you describe your level of trust in the government?

Extreme    1    2    3    4    5    None

On a scale of 1 to 5 with 1 being “none” and 5 being “extreme,” how would you score your satisfaction with democracy as a method of self-governance?

None    1    2    3    4    5    Extreme

On a scale of 1 to 5 with 1 being “a lot” and 5 being “none,” how would you describe your level of trust toward your neighbors?

A Lot    1    2    3    4    5    None

On a scale of 1 to 5 with 1 being “none” and 5 being “extreme,” how would you rank the importance of religion in your life?

None    1    2    3    4    5    Extreme

On a scale of 1 to 5 with 1 being “a lot” and 5 being “none,” how would you describe the impact of your religious views on your political views?

A Lot    1    2    3    4    5    None

As you know, it is very important that survey respondents answer questions accurately.  This is a quality control item.  Please answer “I agree” below.

  • I don’t agree
  • I agree
  • I may agree later

CLOSING QUESTIONS

What questions regarding news use, community journalism, media trust, and mis/disinformation did this survey not ask that it should have? What else would you like to discuss that wasn’t covered?

Would you be interested and willing to be interviewed about the topics of this survey and more? Interviews would be conducted via the phone, video conferencing, or in person depending upon preference and availability.

  • Yes
  • No